Programme Design and Management | Partner Development and Facilitation | PR Management | Investment
Laces Out! Trainer Festival was established in 2014 and has since grown to become one of the UK’s largest celebrations of sneaker culture. The one day event brings together thousands of collectors and traders with vintage, box fresh and deadstock trainers to buy, sell, swap or just covet. It is the only major event of its kind in the North of England, a place renowned for its deep-rooted affiliation with the trainer culture.
While working with the team at Laces Out! Yaw delivered programme design, development and management as well as partner development and facilitation, PR management and investment. Within that period the festival saw a sizeable increase in attendees, sellers, commercial income and PR reach.