What I Do

Yaw Owusu is a Liverpool-based creative consultant who specialises in the strategic design, development and delivery of music and music culture projects, programmes and initiatives that deliver long-term impact for creatives, brands, organisations and communities. He believes that the empowerment and platforming of under-represented voices, cultures and stories strengthens and bolsters the art, media and culture we consume.

Yaw has worked with the likes of Google, MTV, BET, MOBO, BBC, Universal Music Group, Levi’s, Liverpool Football Club, The Fader, Bauer, Diageo and more. He has also helped launch the careers of multiple artists and has produced several acclaimed radio, television and documentary projects for the likes of BBC Radio and TV, Spotify and more.

Yaw is considered a change maker in the UK music industry – working both regionally and nationally to disrupt the imbalance that exists in order to make a more equitable industry for all. This can be seen through his groundbreaking work with projects such as Google’s Union Black, POWER UP, LIMF Academy, Open Sauce and Liverpool Against Racism (first city-wide festival of its kind in the world).

For his extraordinary work in the sector, Yaw was awarded an Honoured Friend of Liverpool Institute of Performing Arts by Sir Paul McCartney, a Leader in Music award by the Mayor of Liverpool and a Senior Leader Changemaker Award by B&BAN and BRiM.

Yaw serves as a board member for the Liverpool City Region Music Board and Black Music Action Group and leading music talent and digital sector development organisation, Generator NE. In 2023 Yaw launched Toxteth El8te CIC, a holistic youth basketball programme.


  1. Programme and Project Design and Curation
  2. Research and Development
  3. Delivery / Co-ordination of Delivery


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