FAQs
1. What is a Music Industry Creative Strategist and Consultant?
A Music Industry Creative Strategist and Consultant helps organisations, brands and institutions shape and deliver music-led work with clarity, cultural credibility and impact. The role sits at the intersection of strategy, creativity and delivery – bringing together cultural intelligence, industry knowledge and practical execution.
A strong Music Industry Creative Strategist and Consultant balances the commercial parameters of a brief with the creative ambition (and community impact) – ensuring the work is culturally legitimate, strategically sound, and deliverable end-to-end.
2. What do you do specifically?
I deliver music industry and music culture strategy – designing, directing and delivering projects, programmes and initiatives that integrate music, culture and content production for long-term impact.
My four core services are:
– Programme and Project Design
– Creative Direction and Curation
– Delivery / Co-ordination of Delivery
– Advisory Services
3. What kind of background and experience do you have?
I’ve spent 20+ years operating across the UK music industry as a Music Industry Creative Strategist and Consultant — designing, directing and delivering high-impact programmes, partnerships and cultural initiatives. I’ve worked with and for Google, BBC, Universal Music Group, MTV, BET, MOBO, Levi’s, Liverpool Football Club, Diageo, Bauer and Liverpool City Council, and helped shape landmark work including UNION BLACK, PRS Foundation’s POWER UP, LIMF and the multi-award-winning LIMF Academy. My background spans talent development, cultural strategy, editorial curation and delivery — from grassroots ecosystems to global brand and institutional briefs.
4. Why do I need a music and culture strategist and creative consultant?
Creativity is at the heart of any quality and impactful project, product or service and will be a deciding factor in setting them apart in a crowded market. The experienced and nuanced application of imagination, innovation and the ability to think outside the box should not be overlooked. A creative strategist and consultant will develop ideas for you and help implement those ideas.
Hiring a creative strategist and consultant can provide many benefits including:
– Get a “bird’s eye view” on your project, spotting strengths, gaps and opportunities
– Benefit from cross-sector insight from multiple active projects and clients
– Design and develop programmes and initiatives faster, with more clarity and focus
– Tap into a trusted network and cultural intelligence to increase reach and ROI
5. Do you offer consultancy around HR, Recruitment or management?
No. Although my work is often strategic, the main focus is not organisational and human resource change, it is all about the creative side of things – design, development and delivery of projects, programmes and initiatives within music and music culture.
6. How do you select clients and projects?
I focus on projects that are centred around music and/or music culture that empower and platform under-represented voices, cultures and stories.
7. Do you work internationally?
Yes I do and have done a lot of international work in the past. I am keen to do more international work.
8. Do you do talks?
Yes I do talks, panels and presentations on a variety of topics and have done so at music and culture conferences, colleges and universities and festivals both within the UK and internationally.
9. Do you do 1 to 1 consultancy?
Yes I do 1 to 1 creative consultancy for music creators and creatives generally. Usually this focuses on creative development, ideation and marketing strategy and delivery.
10. Are you a business coach?
No. Whereas coaches are trained to actively coach professionals or businesses on how to become successful and build a better company. I am more of a creative director and advisor that will develop and design solutions to help make improvements and
11. How much do you charge?
The cost depends on your specific project requirements. The easiest way to get an idea is to get in touch so we can talk through what you need in more detail.
12. How can I contact you?
