Research and Development | Project Design and Delivery
Decca Records is part of Universal Music Group and was established in 1929. Decca is one of the world’s iconic record labels and has been the home to countless legendary musicians including Luciano Pavarotti, Dame Vera Lynn and Bing Crosby to name a few, and is now providing the platform for a new generation of ambitious artists at the forefront of their scenes – names such as Andrea Bocelli, Sheku Kanneh-Mason, Melody Gardot, Max Richter, Aurora and Gregory Porter, who continue to represent the label’s cultural legacy.
Yaw worked as a consultant at Decca Records focusing on project design, development and delivery on two high-profile music projects. The aim was to align activity to communication and ensure buy in by key platforms.