Music Direction & Co-ordination
As part of LIVERPOOL FOOTBALL CLUB partnership with Falken tyres they wanted to create a unique project that would capture the heartbeat of Liverpool FC to create a truly unique music track that would bring to life the pulse and sound of the club. Yaw was involved in making the concept a reality by consulting on the music elements including selecting the producer / composer for the project and managing the process. The project resulted in a groundbreaking piece of work.
Yaw has also MD’d other brand positioning projects such as Liverpool’s Culture’s Club.