Programme Design | Programme Delivery and Delivery Management | Research and Development

Levi’s Music Project is an international initiative set up to provide access to music education and introduce young people to the industry, whilst also demonstrating how music can unite not only individuals but whole communities. Setting out to further break down barriers to music education, Levi’s created a number of fully-equipped music studios across the world and have partnered with numerous artists, ranging from Alicia Keys to Skepta to Justin Timberlake to Loyle Carner.

Yaw worked with Levi’s and Warner Music on the 2018-2019 edition, specifically designing the 6 month programme (the longest programme to date), activating key partnerships, managing the delivery of sessions and the direction for music activation. On the back of that, Yaw was engaged to carry out research and development for a joined up strategic approach for all the projects across the UK. This substantial piece of work and its recommendations informed the next stage and model of the Levi’s Music project.